2 research outputs found

    The Choice of Topics in Male, Female and Mixed-sex Groups of Students of Petra Christian University in Their Chatting

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    This study analyzed some conversations in the male, female and male-female groups of some university students. Using McCarthy\u27s classification of topics, the results show that \u27Persons\u27 is the typical topic in the female group, while \u27Objects/ belongings\u27 is the most favorite topic in the male group. In the mixed-sex group, it is interesting to see how both sexes negotiated the topics by proposing the typical topics of the other sex group

    Reading the Visual Signs of “Young, Different and Dangerous” in Fashion Spread of NYLON Indonesia Magazine January 2012

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    This study aims at showing the visual signs used to signify the concept of “Young, Different and Dangerous” in a magazine's fashion spread. The visual signs are observed by using Dyer's theory of human signs (1982) and the analysis is focused on the reading of visual signs at two orders of signification, the denotation and connotation. The findings show that the model's appearance, manner, activity and setting of place are reflections of the magazine's desired concepts, which suggested by the editor-in-chief. By understanding this, the visual images in fashion magazine, especially NYLON Indonesia, are constructed in such a way to reflect the magazine's identity and to communicate the magazine's branding as wel
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